Dr Axel De Lange
A trilingual practice site with procedure pages and consultation booking on every screen.
A plastic, reconstructive and aesthetic surgeon in Brussels needed a site that reassures before it sells: calm typography, a clear list of procedures, credentials and clinics, and one action, booking a consultation, reachable from every page in English, French and Dutch.
Procedure pages in NL, FR and EN. Consultation booking on every page. Clinics and credentials sections. Dark, editorial design with serif headlines.
Design goals
The challenge was trust before persuasion. A surgeon’s site is read by someone anxious and comparing, so every page had to answer the same three questions quickly: what does he do, can I trust him, how do I book. The visual language follows that logic: a dark, calm ground, serif headlines, one action repeated on every page, and nothing that shouts.
