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Dr Axel De Lange
- Sector
- Plastic surgery
- Services
- Design / Development / Copy / SEO
- Language
- French / Dutch / English
A plastic, reconstructive and aesthetic surgeon in Brussels needed a site that reassures before it sells: calm typography, a clear list of procedures, credentials and clinics, and one action, booking a consultation, reachable from every page in English, French and Dutch.
The challenge was trust before persuasion. A surgeon’s site is read by someone anxious and comparing, so every page had to answer the same three questions quickly: what does he do, can I trust him, how do I book. The visual language follows that logic: a dark, calm ground, serif headlines, one action repeated on every page, and nothing that shouts.
More about this project ↓Less ↑
A trilingual practice site built to turn uncertainty into a booking.
A plastic surgeon is chosen before the first appointment. Patients had to understand the procedures, see the credentials and reach the right clinic without hunting through the site.
- Structure
- One route through every procedure: what it is, what it involves, how to book.
- Tone
- Calm, clinical, unadorned, the opposite of the aesthetics market around it.
- Reach
- Dutch, French and English, each written rather than translated by a machine.
- Booking
- The consultation is one action from every page, on both clinics.
- Three languages
- Two clinics, each with its own booking route
- Five procedure families
- Built and live in weeks
Desktop
Mobile
